why shopping carts get abandoned

by:QINGTAI     2020-04-14
The customer added the item to the shopping cart, arrived at the checkout page, but then did not complete the checkout process.
Why do so many customers leave without goods, but experience the time and trouble of loading the shopping cart?
The customer added the item to the shopping cart, arrived at the checkout page, but then did not complete the checkout process.
Why do so many customers leave without goods, but experience the time and trouble of loading the shopping cart?
The reasons are varied.
Global Millennium Marketing surveyed 833 online shoppers to find out how they can use shopping carts on a variety of electronicscommerce sites.
Their findings provide some key insights.
According to the survey, the first 15 reasons for abandoning the shopping cart, and the percentage of shoppers who gave up the shopping cart for each reason included: 1.
The shipping cost is too high to be displayed until checkout (69%)2.
Change your mind to discard cart content (61%)3.
Compare shopping or browsing (57%)4.
The total cost of the project is too high (49%)5.
Save items for later purchase (47%)6.
The checkout process is too long (44%)7.
Out of stock products at checkout (39%)8.
Too much personal information is required for checkout (35%)9.
Poor navigation of the website, long download time (31%)10.
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