shopping carts: carrying the load across u.s.
1975 this is a digital version of an article from The Times Print Archive, before it starts online in 1996.
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We all know Henry Ford and the Wright brothers.
But what about Sylvan N? Goldman.
On the eve of his 76 th birthday, he is actually anonymous as far as most Americans are concerned.
There are no stamps similar to him;
There is not an awesome monument to his creation.
However, few Americans, young or old, have yet to keep up at some point --or ridden in—
His most important invention
Life will be different without it.
Silwan Goldman is the father of the supermarket shopping cart.
From the beginning of its humble depression, a woodworking shop in the city of oclarah, shopping cart --
Like a car.
Become a big business
Security is now a factor like cars, it is the core of the competition for millions of dollars between the industry\'s big four markets, they send millions of vehicles every year (
$30 to $70)
Go to the supermarket along their assembly line and sing their silent subconscious siren song, the only lyrics are: buy, buy.
Advertising like a car, the shopping cart has caused Ralph Nader\'s concern that it is not safe for a child at any speed.
Advertising like cars, shopping carts are the magnet of thieves, the object of abuse, the service object of maintenance personnel, the profit source of used car sales personnel, and a focus of urban strategists, A product exported to all parts of the world, a model of overseas imitators.
Although Germany\'s Wanzls and French caddies are everywhere in foreign stores, no car comparable to Volkswagen, Fiat, Datsun or Toyota has set up on the U. S. coast.
For nearly 40 years, the first Americans reluctantly walked down the aisle and had an unstable, convenient marriage with Mr. Obama, eating butter or sausage.
Goldman Sachs, equivalent to T, has evolved shopping carts-
A movable basket from something mounted on a wheel similar to a folding chair (
Original in the collection of the Simithsonian institution)
For chromeplated steel designed by the computer, the touch of the fingertips is correct.
When the car clumsily flirted with aerodynamics, extending the fender and sprouting portholes, the style changed steadily, the shopping cart was being remodeled to remove the detachable nature of the basket, and the nose was gradually becoming thinner, and are learning to save space by nesting between each other.
In a way that they were everywhere but not notable, they rolled with American social history in the penultimate month of the 20 th century --
Out of the Great Depression;
Greet the post-war baby boom with a folding baby seat;
Join the exodus to the suburbs, sparkling, crushed or rolled in the shopping center parking lot, or twisted into a barbecue grill;
Or stay in a city of transformation and turmoil, one of which (
Weight from about 40 to more than 65 pounds)
Used to beat a police officer who died in riots and robberies in N. PlainfieldJ. In July 1967
When Sunday night in America means \"what is my route?
\"At 10: 30 Eastern time, Frank Mills, owner and president of Rockford Totec, was ill.
A big one (and only)
Four manufacturers have made the panels difficult.
\"They climbed up a van with four wheels, which is almost as close as it is,\" he recalls . \".
\"So I won $50.
\"At the age of 70, for so long, things that so many people take for granted are being reviewed to determine their ability to hurt (if any), no wonder, due to a petition from a doctor with a strong sense of safety, the shopping cart should be studied by the Consumer Product Safety Committee.
It is no wonder that, in times of increased environmental awareness, the cart should be one of the \"strategies\" that Alan M considers in the study of vehicle traffic control in urban areas
Vorhees & Associates, a MacLean hotel in Va.
The research department of the federal urban rail transit administration is conducting transportation and urban planning consultations.
Advertising has 40 thousand shopping carts per year, and no one claims to know how many shopping carts are rolling in the United States, except for Safway Stores, the largest supermarket chain in the United States.
There are more than 2.
The company said it bought a cart last year for $40,000.
Another giant in the field,. &P.
Supermarket east of Mississippi (
232 of them are in and around New York City)
The company says it buys pounds at $40,000 a year.
A shop has an average of 50 trolleys, says Safeway.
It is expected to last about 10 years;
During this period, they will perform steam cleaning and maintenance on a regular basis.
During this period, the wheels will be replaced about three times.
But for more than 30,000 supermarkets, discuss the number of shopping carts (
Total sales of at least 1 million dollars)
In this country, the carts that roll in smaller grocery and discount department stores are ignored (
6,500, about 150 per car)
In drugs, alcohol, garden supplies and other stores, they prove themselves useful to both shoppers and shopkeepers.
It ignores vehicles that are on duty in the laundry, office and backyard.
The supermarket industry believes that the theft of carts is part of the cost of doing business, saying that no aggregated figures have been compiled on this issue.
But last year, the mass retail agency, which left the meat store on behalf of discounts, released a study based on 39 members\' responses to concerns about running 1,428 stores.
The study set the total loss at $2.
And said that the average loss of 12 stores per year.
The value of the shopping cart ranges from $8 to $7,500, with an average of $349 per store.
Where did they end and these shiny vehicles leave the assembly line (
One manufacturer says 400-600 carts are shift every 8 hours)
Battle Creek in Mich, combined with steel and wires. ;
And ToteCart, Technibilt Burbank, California.
, As well as the Unarco commercial products department of Unarco
, The immediate descendants of Silwan Goldman\'s original folding basket transport company, are still doing business in the city of orkama?
Some of them end up in derelicts, the kind of person previously known as a shopping bag.
Some of them are over.
Rattan pot mosaic-
In the waters of the Great South Bay, the Vandals threw them there.
But some carts have been in use for 20 years.
In fact, they are solid vehicles.
According to some experts, they can support the weight of about 1,000 pounds.
A structural strength, mainly to help them withstand the rigors of the parking lot, where they are damaged by trucks.
From a more practical point of view, like Unarco\'s answer to Cadillac, the ucom 70 model 109 has a capacity of 15,000 cubic inches when a lower tray is included, the space occupied by about 2 feet long, deep, high blocks.
However, the capacity of such vehicles manufactured by General Motors in the industry does not take into account the factors sometimes referred to as \"mound factors --
The accumulation of goods above the edge of the basket --
This may increase the capacity by 20 per cent.
The things in the basket may have something to do with design.
\"Larger carts sell more groceries,\" said an Unarco brochure for line 70. \"Today\'s shoppers actually want to buy more.
Mentally, her \"supermarket experience\" is a pleasant and comforting part of her life.
Shopping carts with limited capacity should not limit or discourage shoppers.
\"Impulse buying is the essence of super marketing success.
Impulse buying should not be limited by carts with limited capacity.
\"When it comes to shopping carts, physical safety, not psychological response, is related to the doctorEdward Press. Dr.
In the shopping cart scene, Press is the closest thing to Ralph Nader and is a state health officer in Oregon.
At first, his interest in shopping carts focused on the fact that shopping carts may be the source of infectious diseases, as children with dirty diapers sit where many customers place food. Dr.
Press concluded that there is little chance of this serious contamination of diseases transmitted through food.
He then found that a more important problem with the use of a shopping cart was physical injury, especially to children.
According to an advertisement from the consumer goods safety board, 119 hospitals reported to the board said that between July 1-19, 1972 and June 30, shopping carts or luggage carts involved 416 injuries requiring emergency room treatment.
In the same period of the second year, the number was 443;
It was 537 in 1974.
Most of the injured were children;
Although the report did not distinguish between accidents involving luggage carts and those involving shopping carts, Dr.
The media said he thought the most important thing was the grocery cart.
He pointed out that children are not regular customers in the luggage car, and by the way, the luggage car is another creation of Sylvan N. Goldman.
In the past year, 64 children have been injured, aged under 4. Dr.
On last May, the news media formally petitioned the consumer goods safety committee for the establishment of standards for trolleys.
He suggested that perhaps the design of the trolley and the location of the baby seat could change so that the children could sit in what he called a \"cattle catcher\", like a stroller seat, close to the floor in front of the car.
Now the widely used carts can be overturned, and children sometimes stand in baby seats, reaching out to get things while their parents are looking for other places, and flipping the carts.
A spokesman for the national food chain Association said it recognized the problem. The association consists of 200 largest supermarket companies in the country.
He went on to say that the initial evidence showed that parents were the main culprit --
Negligence and misuse of trolleys. Dr.
The media said he did not see a high rate of injury.
This may indeed be very low considering the number of shopping cart users per year.
For example, Safeway said that last year, when it recorded more than one billion customer transactions, 532 accidents occurred (
Special for cars)
Fear of the accident is one of the factors that the owner slowed down to accept the cart when the vehicle was introduced by Mr. Goldman.
But how to get shoppers to be able to buy more in self-help groceries is something he and others like him have been thinking about.
At that time, the stores provided baskets for customers.
The ad started, \"I used to own two grocery stores --
Standard food market and chunky shops.
A few years ago, Goldman Sachs wrote in a letter to the Smithsonian Institution\'s Department of Cultural History.
\"Looking at the customer carrying a basket to buy groceries, I thought that if there is any way to give the customer two baskets to shop and there is still one hand to shop freely, we can do more business because usually when a housewife fills her basket she stops shopping.
Over the weekend, we put some shopping baskets behind the store, and when the clerk saw that the customer\'s basket was almost full, he handed them another basket, tell them they can find the groceries next to a certain checkout counter in the first basket.
Most of the time, they will continue shopping with this extra basket.
Another supermarket operator arranged the shelves in the shape of \"M\" with a small railway next to them.
The baskets in the store are equipped with wheels with grooves, and customers push the baskets along the track.
The disadvantage is that everyone has to go all the way;
Shoppers who come in to buy a can of beans and a loaf of bread will be stuck like an express train behind the \"local\" where shoppers buy groceries for a week.
Wheels on the chair
Goldman wrote: \"In my office, I used some folding chairs when the salesman visited me.
One day, I thought, if I put the wheels on the bottom of these folding chairs, raise the seats a bit so I have room to put another shelf at the bottom of the chair, this allows this bottom shelf to accommodate another shopping basket, allowing the chair\'s back upright basket carrier to have two baskets for easy shopping.
Then, when the trolley and basket are not in use, the trolley can be folded and will not occupy more space than the folding chair, and the basket is of course nested.
So we have enough space.
Store these carts and baskets in front of the store and keep several carts open with baskets on them for customers to carry and use.
Therefore, in his shop in the woodworking shop located at 20 Douglas Street north of the city of Oaxaca, the shopping cart was born, for various practical purposes, it was in Mr.
Goldman Sachs stores in 1937.
Did the United States respond to the future? Certainly not. Wrote Mr. Goldman;
\"Female customers will come in and we have a young lady who has some carts on her with two baskets that can be given to them for use, but few people will bring one.
Their comment was: \"No, we \'ve pushed enough of the stroller --
\"We won\'t push carts in the store,\" the customer will say, \"I can carry baskets with my big arm and I won\'t push these things.
With the help of the hire, he impersonates the customer to use the trolley and with the help of the movie
Goldman was able to sell the idea of using a trolley to his customers and sell it to other shopkeepers for $6 or $7, watched his movie and his fear of the accident was overcome.
Looking back at all the other days, Sir.
Goldman, a well-known orclakhorman whose interest is now focused on real estate, is proud and modest of his invention to change American life.
\"It makes the world different,\" said Ile . \".
But, he added, \"someone else would invent it if it weren\'t for me.
\"A version of this file was printed on page 16 of the New York edition on October 4, 1975 with the title: shopping cart: shipping goods around the United StatesS.